Learn How to make a good Animated Logo?
As technology brings much-needed design innovations, techniques for brand logos continue to evolve. In recent years, motion design has crept into the list of must-follow trends. Because your logo serves as the foundation for your brand image, it's critical to rely on it if you want to come across as a trustworthy company.
The era of print-focused graphic design, on the other hand, has passed. Now, business owners are capitalizing on opportunities created by advancements in animation.
A logo animation (or animated logo) is simply a design that incorporates motion graphics or animation into your logo. Furthermore, animating your logo adds another dimension to this. It strengthens this bond by creating a memorable and visually appealing brand.
Every good brand requires an eye-catching logo to help people remember who they are and what they do. But how do you present it in such a way that it sticks with your customers long after they've interacted with your brand?
In this article, we will
discuss some essential steps to keep in mind to make a good animated logo. But,
first, let's take a brief look at what purpose an animated logo can serve for a
company.
Why use an animated logo
● Enhance the personality of your brand.
Using an animated logo to boost a brand's personality can help you connect with your target audience and elicit the attitude you want to convey. Animated logos will quickly capture your audience's attention and effectively communicate a message. Customers will have your brand firmly imprinted in their minds if you create a memorable logo. The perfect logo is critical to your brand's visual identity.
● Evokes an emotional response
Videos and animation are excellent tools for eliciting emotions in your audience. A professional logo animation can appeal to the values of your target market while also showcasing your brand's intelligent, humorous, or passionate personality to leave a lasting impression.
If a logo evokes positive emotions in the target audience, there is a good chance that they will remember the brand and associate it with something pleasant.
● Makes for better storytelling
Storytelling is the key to the success of your brand. A strong narrative will cut through the marketing noise, resonating on an emotional level with your audience.
An animated logo can become a useful tool in the storytelling process. Compared to a static logo, animation offers a more detailed explanation of a firm's nature.
When you use a static logo
for your company, you break the narrative and the emotional connection. Using
an animated logo gives viewers the seamless feel they expect.
How to make a good animated logo
Step 1: Research a concept
Before you begin working with an animated logo maker, you should first consider what you want your logo to look like.
You can find ideas by browsing only for ideas. If you are new to animation, it is best to come up with an easy-to-implement animation concept.
You should explore the company's website and take note of the designs used. Educate yourself on the company's general aesthetics and draw inspiration and creativity from the company's nature.
It's also a good idea to
look at what your competitors are doing and whether or not they are using
animations in their branding materials.
Step 2: Prepare a sketch
Sketching is an excellent way for graphic designers to generate quick and unique design concepts. This way, the designers are aware of what is on their minds regarding a specific subject.
When sketching, keep the main branding elements in mind. Your client's company is distinct from the rest. If it is to compete fiercely, it must be unique.
You can also create some storyboards or a sequence of images to show how the scene might progress.
This is the stage in which
you'll want to make sure you're satisfied with the final static drawing before
moving on to the next stage, in which you'll create an animated logo.
Step 3: Animate the logo
Once you have your static logo, you can begin working on basic animating elements such as looping and converting your image into a video sequence.
Because having a vector version of your logo allows for more flexibility during the animation stage, the vast majority of professional logo designs are done with software applications.
All you need to do for animation is follow your rough storyboard and/or written concept and bring the logo's pieces to life.
Finally, render the
animation by converting all of the animation program's layers, effects, audio,
and so on into a single video file.
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