What is the skyscraper technique used in link building?


One of the crucial ranking factors for the Google search engine is the backlinks. To get the benefits of backlinks, you must create them with those websites, which have high domain authority. Many reputed SEO UK agencies use the skyscraper technique to get high-quality links to improve the visibility of a website.

On this website, you will learn more about the skyscraper technique, and how it is used to create high-quality backlinks.

      What is a skyscraper technique?

It is a link-building strategy through which you create highly engaging content to earn quality editorial links.

How Link Building Services Use Skyscraper Techniques to Get More Links

Here is the list of steps for implementing the skyscraper technique.

      Find High-Quality Content

You must first find high-quality content, which is relevant to your business and has numerous backlinks. To find such a topic you can search, either by keywords or by topic. You should click on those sites only, which have high domain authority.

      Make The Content Better

Once you have found the topic that you are looking for with numerous backlinks, then the next step is to make it even better. To improve the quality of the existing content, the agency that offers link building services will do the following things.

1). It will increase the length of the article by adding more information. This will help the reader to get a comprehensive idea about the topic and make it more valuable for him/her.

2). It will make the content more detailed by adding the latest statistics associated with the subject, using tables and stats. Such a detailed article will help the reader to understand it at a granular level.

3). Include the latest information in the article to make it more useful for the reader.

4). It will also use infographics and modern images to make the content even more interesting. Visualisation, if done in the right way can immensely improve the readability of content.

      Find Quality Prospects

The main goal of the skyscraper technique is to find those readers who have already read similar content. This would include anyone interested in your niche, someone, who is already linked to a similar post or is interested in your topic.

The agencies that offer link building services use the backlinks of the original article to find the email addresses of the prospects with whom they wish to engage with the latest content.

      Inform Your Prospective Reader About Your Content

Once you have the email addresses of your prospective readers, then you must start your email outreach program to inform the readers about the content, which will interest them. You must write highly personalised emails to attract their attention and persuade them to read your content.

Top SEO UK offers link building services and uses the skyscraper technique successfully to get better links from high authority domains. The steps mentioned in this article will help you to implement the same to get a high-quality link for your website. It would immensely help in your brand building and your sales.

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